Yesterday, I was floored when my eye caught the name of a catalog I'd never seen before: "The J. Peterman Company." I always assumed that J. Peterman was purely a fictional character from Seinfeld but here was a catalog selling apparel such as the Alba Travel Coat, which is accompanied by the following copy (written from J. Peterman's first-person perspective):
Sometimes you don't know that you're looking for something until it's right in front of you.
Take this coat.
Its DNA reads "bird hunting," but my friend Giancarlo wears it to gather white Alba truffles.
"Andiamo," he says to his sharp-nosed beagle, Luigi.
Giancarlo and I follow Luigi until he starts sniffing around an old oak tree that was probably there when Hannibal came through. He starts digging, his tail wagging wildly in the air.
After a few minutes, Giancarlo reaches down and comes up with a walnut-sized orb. "I told you we’d find what we were looking for, Peterman."
Yes. Yes, we did.
Alba Travel Coat (No. 4019). The big, expanding waist pockets have a narrow throat inside, originally to keep shotgun shells (or truffles) from falling out. I find they’re also excellent for maps, guidebooks, Eurostar tickets, a passport or two, and handfuls of loose Euros.
You also get two outside chest pockets plus two inside pockets, including an extra-deep one for your secret stuff.
Three-season cotton canvas, lined in slick acetate. Notched collar. Norfolk belt in back. Working button cuffs, which I like to wear rolled up.
Men’s even sizes: 38 through 48.
Color: Forest Green.
Price: $169.
Thanks to Wikipedia's John Peterman entry, I learned that J. Peterman, like the Soup Nazi, is a real man who was parodied on Seinfeld. After falling into bankruptcy in 1999, the J. Peterman Company was resurrected from bankruptcy in 2001 (with some of the funding provided by John O'Hurley, who played J. Peterman on the show).
Sadly, I can't imagine that the company is very profitable as the majority of the clothes are kitschy, boring, or simply atrocious. Although I do kind of like that Alba Travel Coat.

John O'Hurley

The real J. Peterman!

